NPS calculator & benchmark by industry
Enter how many responses you received for each 0–10 rating. We’ll automatically calculate your NPS score, plus the breakdown of promoters, passives, and detractors.
First step, ask your users the standard NPS question: "How likely are you to recommend us to a friend or colleague? (0–10)" .
Enter the number of responses for each rating (0–10)
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NPS benchmark by industry
Benchmarks vary by methodology, audience, and geography. Use benchmarks as context but prioritize improving your own trend and comparing cohorts.
| Industry | Typical NPS benchmark (range) | Notes |
|---|---|---|
| Software | 20–40 | B2B SaaS often varies widely by segment and price point. |
| Retail & Ecommerce | 45–65 | Post-purchase NPS tends to be higher when fulfillment is strong. |
| Fintech | 35–55 | Reliability and trust are major drivers. |
| Healthcare | 50–70 | Benchmarks depend on patient vs staff audience. |
| Education | 30–50 | Segment by learner stage and program type. |
| Digital Marketplaces | 25–45 | Run separate programs for each side of the marketplace. |
Match survey type: relationship NPS vs post-purchase, onboarding, or after support.
Match customer profile: B2B vs B2C benchmarks can differ materially.
Use one benchmark source consistently so trends stay comparable.